As some of you might know, I’m working as a Graphic Designer for the lovely company Cotton Ball Lights The Original (CBL). The past couple of weeks I’ve been working on a new package design for a new product: (Premium) Patio Light String.
Let me tell you a little bit about the creative proces:
First, a big brainstorm with my collegues about what kind of feeling we want for the product. There would be two versions of patio lightstring with two different prices. A regular version and a premium one (with realy edison light bulbs).
Then I go looking for inspiration on for example Pinterest or other sites. Looking for designs I like, but also what I don’t like – so you know what you don’t want on the design 😉 –
After, I’ll open Adobe Illustrator and go designing! There’re some style ‘rules’ within the company, so I have to adjust that too in the design. For example, the outdoor products all have a handdrawn/crafty feeling.
It’s so cool when you actually see the package in real life!